My core specialization is designing and launching B2C credit products with a focus on the digital experience. I have experience at large banks with over 15 million customers and in fintech startups.
I am involved in all stages, from ideation to launch, collaborating with the IT team and external partners to transform business needs into digital solutions such as mobile applications, loan management systems, CRM, and more.
I excel through analytical thinking, a structured approach, and the ability to work through uncertainty. I will be delighted to help you bring your ideas to life.
As a Product Owner specialized in the fintech sector, I offer key services to transform ideas into real, scalable, and user-centered digital products. From vision definition to technical implementation, I collaborate with companies at every stage of product development.
I guide companies in the conceptualization of new digital products. I conduct ideation sessions, hypothesis testing, and definition of key functionalities to ensure the product meets market and user needs. I help transform an idea into a clear vision aligned with business objectives.
My goal is to turn an intuition or need into a clear, structured, and results-oriented vision, aligned both with business interests and real market expectations. A vision that not only inspires but also serves as a roadmap for the entire development team.
I write detailed functional documentation (BRD), including process descriptions, diagrams, and user flows. This document serves as the foundation for product development by the IT team and ensures that all stakeholders remain aligned.
My goal is to create a BRD that goes beyond a formal document: it should be a practical tool that connects business vision with technical execution. I make sure each requirement is clearly defined, dependencies are understood, and teams have a common framework to work without ambiguity. An effective BRD reduces risks, prevents misinterpretations, and ensures decisions are made with a shared understanding of the product and its strategic objectives.
I design detailed customer journeys, identifying all touchpoints and key moments of interaction between the user and the product. This makes it possible to detect friction points, uncover opportunities for improvement, and optimize the overall experience.
My goal is to transform scattered data and observations into a clear and actionable map that reflects how users truly experience your product or service. A well-designed customer journey not only highlights problems but also reveals opportunities for innovation and differentiation. This way, strategic decisions are grounded in evidence, and the team gains a visual tool that guides priorities and aligns efforts toward a smoother, more user-centered experience.
I handle the creation, organization, and prioritization of the product backlog. I apply agile methodologies to ensure the development team works on the most important and high-impact tasks in each iteration.
Mi objetivo es que el backlog no sea una simple lista de pendientes, sino una herramienta estratégica que refleje las prioridades reales del negocio y las necesidades del usuario. Un backlog bien gestionado permite tomar decisiones más rápidas, alinear a stakeholders y dar visibilidad clara del progreso.
I conduct market and competitor analysis to identify opportunities, threats, and trends. This information is essential for defining product strategy and positioning it effectively within its sector.
My goal is to turn market data into actionable insights that guide decision-making. Through benchmarking, trend studies, and competitor evaluations, I provide a clear view of the landscape in which the product will operate.
I act as a link between business and development teams. I translate functional requirements into clear technical specifications and follow up on development to ensure proper implementation.
My goal is to facilitate communication between stakeholders and technical teams, avoiding misunderstandings and ensuring everyone works within a shared framework.
I search for, evaluate, and manage relationships with technology providers and partners. From SaaS solutions to integration tools or external services, I help companies select the best available options.
Desde soluciones SaaS hasta herramientas de integración o servicios externos, apoyo a las empresas a seleccionar las mejores opciones disponibles.
My goal is to ensure every technology decision translates into tangible business value. I analyze alternatives based on cost, scalability, support, and alignment with product strategy, making sure chosen partners not only meet current needs but also support future growth.
I design product monitoring systems, report generation, and KPI tracking. This makes it possible to detect deviations, optimize processes, and make informed, data-driven decisions.
My goal is to transform scattered information into clear and actionable tools that serve both the development team and business leadership. Through dashboards, periodic reports, and alert systems, I create an analytical framework that enables early detection of problems.
Una buena idea no basta: la clave está en definir una visión clara, realista y alineada con los objetivos del negocio. Aquí te cuento cómo lo hago paso a paso. 1. Distingue visión de estrategia y roadmap La visión describe el destino a 2–5 años: qué problema resuelves y cómo
Priorizar mal puede costarte tiempo y dinero. En este artículo comparto los fallos más frecuentes que veo al gestionar backlogs y cómo solucionarlos con enfoque ágil. 1. Tratar el backlog como lista de deseos El backlog no es un buzón infinito de ideas. Es una herramienta estratégica para acercarse a
Te muestro cómo usar herramientas como Figma o Miro para representar el recorrido real de tus usuarios y detectar puntos de fricción antes de que impacten en el negocio. Una de las formas más efectivas de hacerlo es a través del mapeo visual del customer journey. Herramientas como Figma o